linkedin-ads 标准
LinkedIn Ads platform expertise. Audit campaigns, optimize targeting (job title, company, seniority, industry), creative strategy, Lead Gen Forms, conversion tracking, and ABM campaigns. Use when the user asks about LinkedIn advertising, B2B paid social, LinkedIn campaign optimization, Lead Gen Forms, Matched Audiences, or professional audience targeting.
安装方式
cp -r skills/linkedin-ads ~/.claude/skills/linkedin-ads把该 skill 目录放进客户端 skills 目录。不同客户端的目录可能不同，Claude Code 默认是 ~/.claude/skills/
https://raw.githubusercontent.com/thatrebeccarae/claude-marketing/a8a63ec1341f05ec9c1e9cb52b4edeb14e3bdcba/skills/linkedin-ads/SKILL.md下载后另存为 ~/.claude/skills/linkedin-ads/SKILL.md。链接锁定采集时的 commit，内容与本站展示一致。
整仓一次性获取：git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git
依赖与权限
- 无需 API Key
- 需要联网访问外部服务
- 依赖外部命令：
git - 以上为按正文与 frontmatter 自动推断的信号，仅供参考；安装前建议先阅读原文。
触发场景
B2B paid social
SKILL.md 正文
LinkedIn Ads
B2B advertising on LinkedIn — campaigns, targeting, creative, Lead Gen Forms, and ABM.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/linkedin-ads ~/.claude/skills/Campaign Types
| Type | Objective | Best For |
|---|---|---|
| Sponsored Content | Brand awareness, engagement, conversions | Thought leadership, content promotion |
| Message Ads | Direct outreach at scale | Event invites, demo requests, high-value offers |
| Text Ads | Cost-efficient clicks | Always-on brand visibility |
| Dynamic Ads | Personalized (follower, spotlight, jobs) | Follower growth, personalized CTAs |
| Document Ads | Lead gen through gated content | Whitepapers, reports, guides |
| Video Ads | Brand awareness, engagement | Product demos, testimonials, thought leadership |
| Conversation Ads | Multi-CTA interactive messages | Complex offers, event + content combos |
| Lead Gen Forms | In-platform lead capture | Gated content, demo requests, newsletter signups |
Targeting Capabilities
Professional Targeting (LinkedIn-Exclusive)
| Dimension | Examples | Use Case |
|---|---|---|
| Job Title | VP Marketing, CMO, Head of Growth | Role-specific targeting |
| Job Function | Marketing, Sales, Engineering | Broad function targeting |
| Seniority | C-Suite, VP, Director, Manager, Entry | Decision-maker targeting |
| Company Name | Specific company lists | ABM campaigns |
| Company Size | 1-10, 11-50, 51-200, 201-500, 500+ | Segment by org size |
| Company Industry | SaaS, Healthcare, Finance, etc. | Vertical targeting |
| Skills | Digital Marketing, SEO, Data Analysis | Interest/expertise targeting |
| Groups | LinkedIn Group membership | Community targeting |
| Years of Experience | 1-2, 3-5, 6-10, 10+ | Career stage |
| Education | Degree, field of study, school | Academic targeting |
Matched Audiences
| Type | Source | Use Case |
|---|---|---|
| Contact Targeting | Email lists (300+ match) | CRM retargeting, ABM |
| Company Targeting | Company name lists | ABM account lists |
| Website Retargeting | Insight Tag pixel | Site visitor retargeting |
| Lookalike Audiences | Expand from any source | Scale proven audiences |
| Engagement Retargeting | Ad/page engagers | Warm audience nurturing |
| Event Retargeting | LinkedIn Event attendees | Post-event follow-up |
Audience Size Guidelines
| Campaign Type | Minimum | Recommended | Maximum |
|---|---|---|---|
| Sponsored Content | 50,000 | 100,000-300,000 | 500,000+ |
| Message Ads | 15,000 | 30,000-100,000 | 200,000 |
| Lead Gen Forms | 50,000 | 100,000-300,000 | 500,000+ |
| ABM (Company List) | 300 companies | 500-1,000 companies | 5,000 |
Benchmarks
| Metric | Good | Average | Poor |
|---|---|---|---|
| CTR (Sponsored Content) | >0.8% | 0.4-0.8% | <0.4% |
| CTR (Message Ads) | >3% | 1-3% | <1% |
| CPC (Sponsored Content) | <$5 | $5-10 | >$10 |
| CPM | <$30 | $30-60 | >$60 |
| Cost per Lead (Lead Gen) | <$50 | $50-150 | >$150 |
| Lead Gen Form completion | >15% | 10-15% | <10% |
| Video view rate | >25% | 15-25% | <15% |
| Social engagement rate | >0.5% | 0.3-0.5% | <0.3% |
Audit Workflow
Step 1: Account Structure
- Campaign groups organized by objective/audience
- No overlapping audiences competing against each other
- Budget allocation matches business priorities
- Naming convention:
[Objective]-[Audience]-[Creative Type]-[Date]
Step 2: Targeting Assessment
- Audience size within recommended ranges
- No conflicting targeting layers (too narrow)
- Exclusions applied (current customers, competitors, employees)
- Matched Audiences utilizing CRM data
Step 3: Creative Review
- Ad format matches objective
- Intro text under 150 characters (before truncation)
- Image specs: 1200x627 (sponsored content), 1200x1200 (carousel)
- Video: 15-30 seconds, captions, square or vertical for mobile
- CTA button aligned with landing page intent
Step 4: Conversion Tracking
- Insight Tag installed and firing
- Conversion events configured (lead, purchase, signup)
- Offline conversion import set up (if applicable)
- Attribution window appropriate (30-day for B2B)
Step 5: Budget & Bidding
- Daily budget sufficient for target audience size
- Bid strategy aligned with maturity (auto for new, manual for optimized)
- Cost caps set based on target CAC
Best Practices
Creative
- Single-image > carousel for awareness (simpler, higher CTR)
- Document ads for lead gen (native PDF viewer, no landing page needed)
- Video with captions (85% of LinkedIn video watched without sound)
- Refresh creative every 4-6 weeks (frequency fatigue sets in fast)
Targeting
- Start broad, then narrow based on performance data
- Layer max 2-3 targeting dimensions (avoid over-segmentation)
- Use exclusions aggressively (exclude converted leads, competitors)
- ABM: combine company list + seniority for precision
Lead Gen Forms
- Max 3-4 fields (pre-filled from profile = high completion)
- Include a thank-you page with next step
- Integrate with CRM (Zapier, native, or API) for instant follow-up
- Speed-to-lead matters: contact within 5 minutes = 9x higher connect rate
Integration with Other Skills
- google-ads — Cross-platform campaign comparison
- facebook-ads — Meta vs LinkedIn targeting overlap analysis
- account-structure-review — Multi-platform structural audit
- wasted-spend-finder — Identify wasted LinkedIn spend
- copywriting-frameworks — Apply PAS/AIDA to LinkedIn ad copy
质量与来源
- 所属仓库
- thatrebeccarae/claude-marketing
- 仓库星标
- 163
- 最近更新
- 5 个月前
- 采集时间
- 今天
- commit
- a8a63ec1341f
- 内容指纹
- sha256:3b990c82097feea
- 文件路径
- skills/linkedin-ads/SKILL.md
同仓库其它 Skill
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A/B and multivariate testing methodology. Design experiments, calculate sample sizes, determine statistical significance, avoid common pitfalls, and interpret results. Platform-agnostic framework applicable to landing pages, emails, ads, pricing, and product features. Use when the user asks about A/B testing, split testing, experiment design, statistical significance, or conversion experiments.
account-structure-review
Google and Meta paid media account structure evaluation. Audits campaign/ad set architecture against conversion volume minimums, budget thresholds, and targeting overlap. Identifies over-segmentation, under-segmentation, budget fragmentation, and structural anti-patterns blocking algorithmic learning. Provides consolidation roadmaps with migration plans. Use when inheriting accounts, quarterly health checks, or before scaling budgets.
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brand-dna
Extract brand identity from a website URL — voice, colors, typography, imagery, values, and target audience — into a structured brand-profile.json. The profile feeds downstream skills (seo-content-writer, email-composer, frontend-design, pro-deck-builder, cross-platform-audit) for brand-consistent output. Use when the user says brand DNA, brand profile, extract brand, analyze brand, brand voice, brand identity, brand colors, or brand style guide.
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Develop brand voice, tone matrices, messaging frameworks, and brand book documentation. Use when the user asks about brand voice, tone of voice, brand guidelines, messaging framework, or brand consistency.
braze
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