Email Marketing Skill

Produce a single HTML email — centered, single column, no chrome around the

email body. Treat it like a marketing artifact: one big idea, one CTA.

Workflow

1. Read the active DESIGN.md (injected above). Email leans on the display

font more than any other surface — pick the loudest type token in the DS

for the headline lockup.

1. Pick the brand + product from the brief. Generate a real wordmark, a

real product name, and one real benefit sentence — no placeholders.

1. Layout, in order, all centered inside a 600–680px column on a tinted

page background (so the email body looks like an email, not the page):

• Masthead — wordmark on the left + 3 short nav links (SHOP, JOURNAL,

MEMBERS) on the right. Thin underline.

• Hero block — a 16:9 product image placeholder. Use a DS-tinted

gradient or a stylized SVG silhouette of the product (shoe, bottle,

headphones, whatever the brief implies). Add a tiny brand stamp on the

top-left and a colorway tag on the bottom-left.

• Eyebrow — small caps, accent color, separated by · characters

(e.g. "NEW · MAX-CUSHION TRAINER · EMBER FLARE").

• Headline lockup — 2–3 line headline using the display font, all caps,

extra-tight tracking. Apply a slight skew (transform: skew(-6deg)) on

one accent word to give it a sporty parallelogram feel.

• Body — 2–3 sentence paragraph, left-aligned, body font.
• Primary CTA — solid pill or block button. One only.
• Specs grid — 2×2 grid of (big number + unit + label) callouts using

the display font for the numbers.

• Footer — wordmark, address line, unsubscribe + view-in-browser links.

1. Write a single HTML document:

• <!doctype html> through </html>, CSS inline.
• Center the column with margin: 0 auto. Set body { background: <tint> }

so the email-on-page metaphor reads.

• No external images — use inline SVG or DS-tinted gradient blocks for the

product photo.

• data-od-id on the masthead, hero, headline, CTA, specs.

1. Self-check:

• Email reads top to bottom in 8–10 seconds.
• One CTA. Accent appears at most twice (eyebrow + CTA, or headline word).
• Looks legible on a 480px window (column reflows, type drops one step).

Output contract

Emit between <artifact> tags:

<artifact identifier="email-slug" type="text/html" title="Email — Subject Line">
<!doctype html>
<html>...</html>
</artifact>

One sentence before the artifact, nothing after.